We have begun to see advertising for Aptera on TV and YouTube here in our house. It has been across multiple channels and platforms. The main ad and it’s shorter form feature a mountain biker with his dog getting out on the trail for the day. I feel that the spot shows too much of the biker and dog and not enough of the car and what makes it special.

Upon looking into it further, I have seen that Aptera has been doing some type of ads since at least last november. It is exciting for me to be able to see the ads, but I am not sure if this is the correct time to begin running ads. Maybe it would be better to wait until closer to launch or when we have the Production Intent builds rolling out.