BMW introduces a new era of human-vehicle interaction with their Neue Klasse, emphasizing a digital experience that prioritizes the driving experience through a minimalist cockpit design. By significantly reducing the number of physical controls, BMW fosters a more intuitive and focused driving environment. This transformation is part of a human-centered approach that integrates advanced technology such as the latest BMW iDrive, BMW Panoramic Vision, and a Central Display. Additionally, a redesigned steering wheel equipped with multifunction buttons complements the innovative operating concept, which is supported by cutting-edge assistance systems and a suite of new digital products and services.
Key Takeaways:
- BMW’s Neue Klasse focuses on enhancing the driving experience through a minimalist cockpit design and reduced controls.
- An intelligent, human-centered operating concept is central to BMW’s innovative approach, aiming to provide a unique user experience.
- The introduction of BMW iDrive, BMW Panoramic Vision, and a redesigned steering wheel with advanced assistance systems marks a revolutionary step in vehicle operation.
“In order to optimize the focus on the driving experience, the cockpit has a clear and minimalist design, and the number of controls has been greatly reduced.”
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